Thursday, 24 October 2013

Target Audience Results - Miss Miller

My research was carried out so that I know what audience my thriller opening scene will appeal to and what they expect a new thriller film to have in its contents and what they have seen in previous thriller films that they have seen. This research will help me to create my opening scene by taking into the consideration the audiences appeals and to include the expect conventions they want to or have previously seen so that I have an effective, engaging opening. In this analysis I will be analyzing the results from the 40 people that my group ask the questions (closed and open) to and including the video footage of my Vox Pops that I completed as well.  

Questionnaire
1.     How old are you?
0-10    11-20     21-30    31-40    41-50      51-Other
2.     What is your gender?
Male      Female
3.     What type of age certificates do you enjoy watching?
U     PG      12A     15      18
4.     What types of storyline interests you in watching a thriller?
5.     What types of conventions do you expect to see in thrillers films?
6.     After watching the first film do you want to find out what happens next if it ends on a cliff-hanger straight away?
Yes          No
7.     What typical sounds can you remember from previous thriller films that you have seen?
8.     What is your favourite character from previous thriller films?
9.     What type of actors do you enjoy watching in thrillers?
10.                        What is a typical setting of a previous thriller film that you have seen? Secluded House     Forest       City        Industrial Estate        Other
11.                        What is your favourite thriller sub-genre?
Conspiracy    Crime    Psychological   Supernatural   Other
12.                        What storyline would you like to see in a new thriller film?
13.                        What would you see the main purpose of a thriller film to be?   

Suspense     Shock    Terror    Other 

Question 1 How old are you?

It is important to find out results for How old are you? This is because it will show me what the main age range of my target audience will be. From this I can then go and decide on what certificate film I need to follow the guidelines for in the production of my film so it applies to that age group. The results for this question show that a massive amount of the population are between the ages of 11-20 of age. This result shows that the target audience that I should be aiming towards is one that feels the age certificates of 12A, 15 and  18 as they all fit into this age category. I should probably aim my thriller opening genre around the 15 as it is the middle category and as most thriller films come under this genre as 18's are too gory and most likely to be horrors. This also shows that our narrative is likely to be more conventional as the younger audience will be able to keep up with a fast paced sometimes confusing narrative.  

Question 2 What is your gender?

By asking my target audience there genre I can identify what gender I want my opening scene to specifically be for. The results are nearly equal for this question as the results show that people asked in this question males were the majority by six. This could suggest that our thriller opening scene will follow a more typical thriller narrative with typical conventions as it will be in balance between the two genders. I state this because men are more likely to follow the thriller genre and are more likely to see over repetitiveness the typical conventions/narrative or one as well. Therefore following the same narrative as previous thriller films appealing to an audience that likes thriller films as a whole and not a wide audience if it didn't follow the normality of a thriller film.

Question 3 After watching the first film do you want to find out what happens next if it ends on a cliff-hanger straight away?

This question basically questions whether or not audience expects a cliff hanger at the end of a film under the thriller genre and whether or no they enjoy the fact they don't know the ending or have to wait for the next film in the series. The results clearly suggest that the audience does enjoy the used of the cliff-hanger so therefore when planning the narrative of my narrative I should plan considering the fact that I end on a cliff hanger so the audience will still be engaged in the scene even after it has ended. I think our opening scene is most likely to end on a cliff hanger as it is only an opening scene and the plot has to continue after, so in a way it is quite fitting that the questionnaire results reflect this.  

Question 4- What is a typical setting of a previous thriller film you have seen?

From this I will be able to conclude what setting the target audience wishes the setting should be for our opening scene. The setting of a narrative is very important to the audience. The narrative's location should always consider the audiences appeal so that they can relate to it and therefore be more engaged and bonding with the characters because they can relate to that setting in real life. The results suggest that the most popular setting that the audience fines terrifying or in some way can relate to is an industrial estate. Therefore I should consider this setting to appeal to my target audience and a wider audience as it is a less convention setting. But also the second result could be used as well because is more a conventional setting rather than the first option as it is commonly used in most thriller films. I think it would be better to used the industrial estate setting as it not commonly used and would be a new setting that would be conventional to the thriller genre as it quite a relateable setting, with lots of dangers, it is secluded and lonely and it has lots of lampposts which would create low key lighting.   

Question 5- What is you're favourite thriller sub-genre?

From this I can decide if the rest of my results will fit under one of the following thriller sub genres. The favourite thriller sub genre is Psychological by my questioned sample with over half of the sample asked agreeing on the question. This sub-genre contains such films as Se7en and Shutter Island which are very successful, popular films. Because this is my most popular by a massive percentage I should consider using this sub-genre in my narrative so that it appeals to my target audience which specifically enjoys this sub-genre. I think this is the most popular sub-genre as my target audience will find this type of thriller more interesting rather than a supernatural or crime thriller. So I need to, considering results of the other questions and then decide on micro elements that will make that sub genre.  

Open Questions Results
The open question results gave a wide range of answers from the sampled amount as nearly all of there answers had completely different answers but some did have close answers that were alike. For example Question 5 - What types of conventions do you expect to see in thriller films? The most popular answer for this question was either blood, knife or masked killer. Also in Question 7 What typical sounds can you remember from previous thriller films that you have seen? The most popular answer was the sound of the knife this is probably because it is one of the typical conventions as well and the audience understands that without the sound the purpose of the knife is not as scary than without the sound.

Summary of Results
I found a substantial amount of information from my questionnaire results. I found out what m target audience is and what that audience expects to see in a new thriller film depend on there like and interests of other thriller films. With these results I will take all information on board when planning my opening scene. I will take the audiences results into account so that our opening appeals to that audience so that therefore I will have an effective, engaging opening scene. If I were to do my research again I would change the structure of my questions as some of the keywords that were used were not understood by the sample. For example when I was asking question 5 some did not understand what the word "convention" and I had to re-word the question so it could be answered to "typical things you see". Also some of my questions are quite long and could be altered to short so they get to the point and make the interviewing process more faster. And finally I would ask more closed questions as I would then get a more direct response to the question.

Vox Pops
Here are a few of the Vox pops that I did to my sample. They are two students from my school and do  not to the media course.
Vox Pop One

Vox Pops Two


2 comments:

  1. You have explained the purpose of your research and analysed the various results from your questions asked. You have related them back to what you might plan to include in your opening scene, but need to make sure you use PEER to analyse them in depth.

    To improve your post you need to:
    1) Analyse all results using the PEER format
    2) Explain why you have also asked open questions and elaborate on some of your results further
    3) Include a copy of your questionnaire

    ReplyDelete
  2. You have provided a good analysis of your results, explaining what they mean in terms of content; be sure to include examples of how you might incorporate these results within your sequence.
    Elaborate further on your open questions, explaining how you will include your results and giving another example with a more detailed analysis
    Check spelling etc.

    ReplyDelete