Audience Feedback

Explain why audience feedback is important to a production?

Audience feedback is important to a production as it enables the product to be improved before release to the public. It enables feedback to be give that is not bias and truly critics what are the faults that need to be improved. By doing this as a result the final product will be improved and better that the previous version to minimise criticisms by the audience and the media.

How did you receive audience feedback from your target audience?

We received feedback through a presentation of our film. We first displayed the origins of our opening scene through a PowerPoint presentation and then went on to show the audience the scene. During and after the viewing the audience were asked a series of questions about the strengths and weaknesses that they saw. We would focus on the negatives and try to improve our production based on these results.

How would this feedback benefit your production and the industry?

This feedback would provide a constructive path for us to follow when making improvements to the opening scene. We would know immediately the weaknesses that need to made stronger so they would not be picked up in the future viewing of the scene. This would benefit the industry by making the final scene look as professional as possible making it seem like a genuine  competitive product that could challenge other conventional thriller films. By doing this it will make the film bring in more profit as it will not have many negative parts as they have been corrected due to being pointed out by the feedback gained. The increased profit will benefit the industry by being able to put more money into the production of other films in the market.

Constructive Comments made by Groups

Clearer Narrative, A small percentage of the audience were not able to clearly understand the narrative of the whole of the scene. This would mean a whole rethink of the narrative and another shoot. We determined that this was down to the fact that the audience could not see the vital shots that pieced the scene together.

Brighten Shots Up, We used a series of filters on our shots to make them seem darker with colours for effect. The audience through they were too dark and could not see what was clearly going on.

Sounds Louder,  the audience stated that on some of the parts of the scene sounds that were meant to shock the audience weren't that surprising and did not have that effect on them.

Larger Credit Size, The audience though the credits for our production were too small and should be enlarged.

How we overcame this comments

Clearer Narrative, we decided it wasn't necessary for a whole rewrite and shoot of an opening scene as we though it would make more sense when the audience were able to clearly see the shots that they couldn't see before.

Brighten Shots Up, we brighten up shots by changing the filters settings of contrast and transparency to make them brighter and more clearer for the audience.

Sound Louder, we as a group though that the sound was not necessary to be changed as it was mainly negative feedback due to the quality of the speakers the opening scene were being played on. When editing on the Apple Mac's the sound was loud, clear and had a very good bass that would attract and shock he audience unlike the speakers used.

Larger Credit Size,  we didn't think there was a problem with the credits but because a majority of the audience suggested that they were small we increased there size a fraction.